The World Health Organization (WHO) has reminded its member states of their tobacco obligations related to heat-not-burn products (HNB) according to the Framework Convention of Tobacco Control (FCTC).
"Heated tobacco products are tobacco products, meaning that the WHO FCTC fully applies to these products. [Rules] obliges Parties, to prohibit 'all forms of tobacco advertising, promotion, and sponsorship that promote a tobacco product by any means that are false, misleading or deceptive or likely to create an erroneous impression about its characteristics, health effects, hazards or emissions," the health body wrote in a statement.
The World Health Organization claims that reducing exposure to hazardous chemicals in HNB products will not harmless and will not reduce the risk to human health. "Indeed, some toxins are present at higher levels in [HNB] aerosols than in conventional cigarette smoke, and there are some additional toxins present in [HNB] aerosols that are not present in conventional cigarette smoke," the WHO wrote. The organization also It claims that the health effects of exposure to HNB products are unclear.
Before the WHO's statement, the U.S. Food and Drug Administration (FDA) authorized Philip Morris International to make revised exposure requirements for its IQOS HNB device in the United States.
The World Health Organization says there is no evidence that HNB products are safer than cigarettes. Given that the use of heat-not-burn products may be affected by exposure to other toxins and affect health, compared with traditional cigarettes, HNB products' claims about reducing exposure to harmful chemicals may be misleading.
"Moreover, the relevant orders grant a temporary market authorization within the U.S. and are based on factors specific to the U.S., which is not a Party to the WHO Framework Convention on Tobacco Control."
This article is issued by Tobacco Reporter.