E-cigarette丨Getty Images

What Are the Current Policies for the E-Cigarette Industry in Various Regions of the World?

E-cigarette丨Getty Images

Costa Rica-allowed.
The import, sale, and use of e-cigarettes are permitted and regulated as tobacco products. All transactions must verify the age (adults over 18); advertising is not allowed; use in public places is restricted.

Czech Republic-allowed.
The import, sale, use, and sale of electronic cigarettes are all unrestricted.

Estonia-allowed.

European Union-allowed.
Allow the import, sale, use, and advertising of electronic cigarettes.

Germany-allowed.
Import, sale, and use are allowed. The Supreme Courts of the two states ruled that e-cigarettes and filled e-liquids are not drugs under the “Drug Law” or “Medical Devices Law”. Germany is one of the countries with the loosest regulatory measures for e-cigarettes. There are no special taxes on steam cigarettes, no cross-border sales regulations, and only a slight restriction on advertising.

E-cig丨KDMA-NEWS
E-cig丨KDMA-NEWS

Indonesia-allowed.
The Indonesian government said that starting in the summer of 2018, it will impose a tax of up to 57% on non-tobacco alternatives, including e-cigarettes.

Israel-allowed.
Import and sales are allowed.

Italy-allowed.
Import, sale, and use are unrestricted. People under the age of 18 are prohibited from selling electronic cigarettes containing liquid nicotine.

Ireland-allowed.
Import, sale, and use are allowed.

South Korea-allowed.
Electronic cigarettes are considered to be tobacco products and are subject to tobacco control legislation. High taxes. The report shows that the retail price of e-cigarettes in South Korea is the highest in the world. HNB products are very popular.

Latvia-allowed.
Electronic cigarettes are only sold to people over the age of 18.

Malta-allowed.
It is considered to be a tobacco product, and sales and use are allowed, but e-cigarettes fall within the scope of the “Tobacco Law”. They cannot be advertised, cannot be used in closed public places, and can only be used by adults over the age of 18.

Netherlands-allowed.
Import, sale, and use are allowed. The government tried to ban e-cigarettes, but it was legally overturned: The Gravenhage Court of the Netherlands legalized the import and sale of e-cigarettes and nicotine-containing e-liquids in civil court cases.

Poland-allowed.
Import, sale, and use are allowed.

Russia-allowed.
Import, sale, and use are allowed.

Tajikistan-allowed.
The sales and use of electronic cigarettes are currently unrestricted.

Ukraine-allowed,
Allowed, but limited.

JUUL丨The Recover
JUUL丨The Recover

United Kingdom-allowed.
Import, sale, advertisement, and use are allowed. There are some restrictions on advertising. The UK is currently the only country in the world that fully and effectively regulates e-cigarettes. The maximum allowable nicotine content in e-liquids in the UK is 20 mg/ml. The bottle may contain more liquid with nicotine content exceeding 10 ml. It must be child-proof and tamper-proof. The volume of the atomizer sold cannot exceed 2 ml.

United States-allowed.
Import, sale, advertisement, and use are allowed. The US FDA has strengthened its control over the sales of e-cigarettes this year to control the abuse of e-cigarettes by teenagers and has required e-cigarette manufacturers to remove flavored e-cigarettes from physical stores.

Armenia-allowed.
The sale of e-cigarettes and cigarette oils with and without nicotine is not regulated. In 2018, Philip Morris International (PMI) started sales of its revolutionary smoke-free product iQOS in Armenia.

Bosnia and Herzegovina-allowed.
Nicotine-containing cartridges are not classified as tobacco products, so sales are not regulated.

Bulgaria-allowed.
The sale and use of e-cigarettes and nicotine-containing cartridges are legal.

Romania-allowed.
The sale and use of electronic cigarettes are legal.

Sweden-allowed.
Selling electronic cigarettes is legal for anyone, but selling nicotine liquid to minors under 18 is illegal.

Switzerland-allowed.
In 2018, Swiss local companies successfully obtained the approval of the legality of nicotine-containing liquids from the Federal Court, the ban on the sale of nicotine liquids was lifted, and neighboring Liechtenstein also followed the same laws.

New Zealand-allowed.
Electronic cigarettes have been legalized. Philip Morris International ’s new non-combustion IQOS tobacco products officially embarked on the legalization process in New Zealand.

France-allowed.
Electronic cigarettes and nicotine liquids are considered to be consumer products subject to general product safety regulations unless they meet the standards of medical licenses. It is forbidden to sell electronic cigarettes or cigarette cartridges with or without nicotine to people under the age of 18.

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Alina Xue
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