Weed Stigma Remains at Family Gatherings

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"While it’s legal, the idea of chatting about smoking up at the Thanksgiving table turns out to be a bit of a bummer, according to a study."

While it’s legal, the idea of chatting about smoking up at the Thanksgiving table turns out to be a bit of a bummer, according to a study.

P.E.I.-based cannabis brand FIGR commissioned a national survey to find out how open Canadians will be about talking about toking at the dinner table during holidays — and it turns out, not very.

Only 39% of cannabis users were comfortable discussing their weed consumption with their parents, and only 14% would get into some ganja talk with their grandparents (14%).

“The stigma remains,” said Marta Clark, FIGR’s marketing director. “I think when you’re in a safe space with your friends, a partner, people are more likely to be open. But there definitely needs to be that element of trust.”

The survey, conducted by Maru/Blue, also found that 36% of cannabis users were likely to indulge in the narcotic on special occasions or holidays. But almost all —  35% of respondents — said they were likely to do it secretly or discreetly.

Clark thinks the hush-hush nature of using pot around the holidays and family has to do with the fact that it only became legal two years ago.

“I think we just have to put it in perspective,” she added. “We had almost a century of prohibition. We had with media, with movies, we definitely had this, quote, unquote, war on drugs, for a very long time and cannabis is still fairly illegal in the U.S. — it varies state by state.

“So we are seeing (attitudes) open up to cannabis consumption but it’s going to take time. We’re only two years in.”

When it comes to others in their social circle, most cannabis consumers said they were comfortable discussing their pot use with friends (88%), significant other (68%) or their siblings (60%). The same couldn’t be said about talking about it with their boss (17%).

“And then as you have this generational divide, less than half are open about cannabis consumption with their parents and even with their grandparents, that’s not a topic that’s approached,” said Clark. “People aren’t as likely to talk about their cannabis consumption with their boss. It’s not a topic that would be approached in the workplace.”

Conducted Sept. 16-17, the online poll —  of 1,507 randomly-selected Canadian adults who are Maru Voice Canada panelists — is considered accurate within 2.5%, 19 times out of 20.

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