Flavour Boss, a Northwest Family-run company in the UK, working hard to defend themselves against clothing giant Hugo Boss over their brand name and has finally won the case.
Flavour Boss is a small family-run manufacturer, focusing on great tasting e-liquid for electronic cigarettes. One of its popular product ‘Boss Shot’ has been involved in a battle with Hugo Boss, the clothes giant for about four years.
Flavour Boss received a cease and desist letter about their brand and product names from fashion giant Hugo Boss in 2017. Hugo Boss required them to change their brand name and the name of their best-selling product, Boss Shots.
After Flavour Boss spent tens of thousands in solicitors fees, this case has been settled in favour of Flavour Boss.
Rob Hackin, CEO of this small company, claimed,
“It’s been a long and treacherous battle, but we are delighted to announce that we have received confirmation that EUIPO’s Second Board of Appeal has rejected both of Hugo Boss’ appeals in EU opposition proceedings.”
Comparing with Hugo Boss, with a net income of €236 million, Flavour Boss is only a small company, not to mention that four years ago, the company was just getting started when they received the lawsuit. However, Hackin believes the company should fight back, and this courage will support their business in the future.
“We were only in our infancy back then, but we had put our heart and soul into building the company and knew we had to fight it. It was a case of bully boy tactics from a multi-billion pound company attacking small independent businesses.”
Furthermore, he claimed that a small company like Flavour Boss and struggles with similar problems should do the same.
“For anyone who has found themselves in the same situation as Flavour Boss, my advice is to fight your case and show these companies that they do not hold all the power. It’ll be a long fight, but it’s your livelihood at stake,” said Hackin.
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