President Donald Trump said Wednesday that the U.S. Food and Drug Administration would issue “some very strong recommendations” on the use of flavored e-cigarettes in the coming weeks.
Secretary of Health and Human Services Alex Azar, sitting with the president of the Oval Office, first lady Melania Trump and the FDA’s acting commissioner, announced that the newly suggested enforcement policy would require flavored e-cigarette companies to remove their products from the market.
“It’ll take several weeks for us to put out the final guidance that will announce all the parameters around the enforcement policy, and then there will likely be about a 30-day delay to the effective date, as is customary,” Azar said. But “at that point, all flavored e-cigarettes other than tobacco flavor would have to be removed from the market.”
He said by May 20, e-cigarette companies producing tobacco-flavored products would have the opportunity to file for FDA approval. At that time, manufacturers of flavored products would also have the opportunity to file, but until approved their products would be off the market.