Recently, the University of North Carolina at Chapel Hill (UNC) received a grant of $3.35 million and has been awarded to work on developing effective messaging techniques that discourage teens from using e-cigarettes.
And according to a press release on Triangle Business Journal, the National Institute on Drug Abuse has invited Prof. Seth Noar, from the UNC Lineberger Comprehensive Cancer Center, to lead this five-year national study.
The research aims to identify the most promising messaging techniques directed at adolescents, intending to deter them from using e-cigarettes.
The total funding for this study is $3.35 million. According to Noar, the aim is to identify the most promising messaging techniques directed at teens, with the intention of preventing them from using e-cigarettes. Thus, any selected messages will be evaluated in a randomized trial to determine whether they lead to a reduction in e-cigarette use.
“We believe our study will enable us to address a critical gap in tobacco control research by developing effective communications that strengthen adolescents’ commitment to avoid e-cigarettes and reduce e-cigarette use.”
“Our findings will inform local, state, and national efforts to prevent e-cigarette use and nicotine addiction among adolescents.”
Also, Noar added:
“The use of e-cigarettes among adolescents is alarmingly high, prompting the FDA to call it an epidemic.”
“It is critically important that we develop evidence-based health communication approaches to strengthen young people’s commitment to avoid vaping and prevent subsequent nicotine addiction. … to date, there has been a dearth of efforts to systematically develop and study communication approaches to effective e-cigarette and vaping prevention.”
Besides, Researchers at Ohio State University also received a grant to conduct a study of e-cigarette. The American Heart Association (AHA) donated $5.5 million and to support the study of health effects by e-cigarettes on minors, with another purpose to develop vaping cessation programs.
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