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A Slow Burn: Current State of Heat-Not-Burn Technology

Though there are earlier examples of tobacco-vapor products, heat-not-burn (HNB) products available from tobacco manufacturers today have found new footing in the fight for market lead over cigarette alternatives, though not without scrutiny.

Philip Morris Battles Low Cigarette Volumes to Help With Pricing

What You Need to Know about Heat-not-Burn (HNB) Cigarettes

Heat-not-burn (HNB) products are some of the Next Generation Products (NGP) proposed by the Big Tobacco industry in response to a general concern about tobacco harm-reduction. Such Modified Risk Tobacco Products (MRTPs) consist in heated dried tobacco to produce inhalable vapor, in contrast with cigarettes where the combusted tobacco produces smoke.