Celebrities are just like us, they are interested in this whole CBD and cannabis space, too, wondering what the effects are from the variety of products on the market — as well as the return on investment from being part of a CBD brand.
When it comes to the CBD craze, many celebrities aren’t just using the products, but they’re putting their money where their interest is, becoming investors, spokespeople, and advocates for an industry that’s ripe for the taking. Many of us may not be able to do that, but celebs can be a different breed when it comes to these types of opportunities.
It seems like every other day we learn about a new celebrity investing in a cannabis business or endorsing a brand.
- Snoop Dogg
- The Game
- Gail Gotti
- Method Man
- Wiz Khalifa
- Wu-Tang Clan’s Ghostface Killah
- Cypress Hill’s B-Real
- The Weeknd
- Julian Marley
- Stephen Marley
- Damian Marley
- Blues Traveler’s Brendan Hill
- Melissa Etheridge
- Willie Nelson
- Ricky Williams
- Marvin Washington
- Eben Britton
- Eugene Monroe
- Leonard Marshall
- Grant Mattos
- Shaun Smith
- Joe Montana
- Rodney Peete
- Frostee Rucker
- John Salley
- Treyous Jarrells
- Cliff Robinson
- Oscar Robertson
- Floyd Landis
- Frank Shamrock
- Montel Williams
- Whoopi Goldberg
- Woody Harrelson
- Tommy Chong
- Roseanna Barr
- Margaret Cho
- Kevin Smith
They using their fame or their personal experiences to promote a CBD brand
1. Rob Gronkowski
The former All-Pro tight end for the New England Patriots has sworn by CBD ever since he called it quits at age 30 in early-2019. Saying it helps him with pain management from chronic injuries sustained during his NFL career, “Gronk” teamed up with CBDMEDIC as both an investor and spokesperson, with plans to launch his own consumables line in spring of 2020.
2. Megan Rapinoe
The summer of Megan Rapinoe was upon us in 2019, as the expressive midfielder from the U.S. women’s national soccer team guided her squad to a Women’s World Cup title, taking home the Golden Ball award as the best player at the tournament. She also teamed up with her twin sister, Rachael Rapinoe, to launch an athlete-inspired and driven CBD brand called Mendi, which touts itself as a “sports brand that’s using cannabis as a healthier alternative to manage pain and recovery for elite and everyday athletes.”
3. John Legend
Claiming to have “been a believer in the benefits of CBD for some time,” singer John Legend took his interest as a consumer in the industry to new levels by investing in a CBD company called PlusCBD. His role also includes acting as an advocate for the company’s line of products, specifically focusing on the edible gummies.
4. Whoopi Goldberg
The Academy Award-winning actress launched her very own CBD line called “Whoopi & Maya,” which boasts products like Soaks, Rubs, and Tinctures (with the latter only available in Colorado). Initially joining forces with Maya Elisabeth, the founder of OM Edibles, the two partnered up to launch their brand in 2016, and sell in two states only: California and Colorado.
5. Paul Pierce
A Boston Celtics legend, the current NBA analyst turned his attention to CBD a few years after his retirement, claiming he did so following a horrific stabbing incident in the early-2000s that left him with chronic pain and PTSD for more than a decade. Looking for an alternative, Pierce launched his own CBD brand to help guide other people towards additional solutions for things like trauma, pain relief or sleep assistance.
6. Mike Tyson
The former Heavyweight Champion of the World, Mike Tyson has gone through quite the image transformation over the past few decades. No longer the badest dude on the planet, “Iron Mike” has calmed a bit since his partying days of yesteryears. A recent example is Tyson’s cannabis line, Tyson Ranch, which also includes a line of CBD-enhanced beverages called Dwiink, which include 10mg of CBD in each bottle.
7. Montel Williams
After being diagnosed with multiple sclerosis (MS) in 1999, longtime TV host Montell Williams decided to turn to cannabis to try and help with pain, stiffness and other symptoms. Fast-forward to today, Williams decided to partner up with brands like Cura Cannabis and Lenitiv Labs, who produce Montel’s personal line of CBD products.
8. Martha Stewart
Martha Stewart has made living inspiring others with her lifestyle advice, so she decided to do something similar by teaming up with a Canadian-based cannabis company called Canopy Growth Corporations. Serving as an advisor, the longtime businesswoman, and TV personality helps with “exploring the effectiveness of CBD and other cannabinoids as they relate to improving the lives of both humans and animals,” per a press release from the company.
9. Ricky Williams
At the height of his NFL career, the former Heisman Trophy winner and Texas Longhorns legend found one thing that kept holding him back: his frequent weed use. But his past doesn’t haunt him anymore, as Williams has turned to holistic resources for healing and relaxation. That includes starting his own cannabis company, which also offers a variety of cannabis products for “an herbal approach to everyday wellness.”
10. Bella Thorne
First breaking into the entertainment industry as a Disney star, the now 22-year-old actress has dropped the whole Mickey Mouse image. As the founder of a lifestyle brand called Hybrid Filthy Fangs, Bella is partnering up with a cannabis brand called the Glass House Group for a new line of CBD products named Forbidden Flower.
Crediting the improvement of her own anxiety to using CBD, Bella Thorne is a big supporter and advocate of the products and is personally handpicking items for the brand to promote to help others manage their own anxiety.
11. Willie Nelson
Willie Nelson is one of the most infamous pot smokers on the planet, so it only makes sense that the longtime singer-songwriter decided to jump into the industry himself in 2015. Once being quoted as saying, “I’ve bought a lot of pot in my life, and now I’m selling it back,” when describing the reason for starting his own business, Willie’s Remedy, Nelson’s brand sells things like CBD coffee, teas, tinctures, and balms.
12. Kourtney Kardashian
It can be hard to keep up with the Kardashians, but the eldest sister of the family, Kourtney Kardashian, is trying to make it easy for us thanks to some of her business ventures. Interestingly enough, Kourtney’s one of the celebrities who has fallen into the CBD industry, launching a CBD serum for people to use in their skincare regime; something that she experienced firsthand.
What drew these famous folks to the cannabis business?
In fact, according to the Green Entrepreneur, a lot of people just love weed in general and a lot of them see the business opportunities around it: It’s one of the fastest-growing industries in the world right now.
“Putting patients first is fundamental.”
“Cannabis is medicine. It’s important to remember that to always put patients over profit.”Marvin Washington, NFL player turned cannabis activist and entrepreneur.
He believes it’s this kind of compassion that makes the cannabis industry unique. “Celebrities who are getting involved really care, and are firm believers in the potential of the plant.”
Brendan Hill, a drummer of the Grammy-winning band Blues Traveler, says “the focus should always be put on the product or service; the endorsement or involvement of a celebrity should be just a cool little extra.”
For other celebs, getting involved in the cannabis industry is a natural extension of their interests.
Last year, hip-hop old-schooler The Game said: “I’ve been involved with this community for most of my life. I’m proud to be alive during a time where we have the opportunity to responsibly bring cannabis to the public.”
Julian Marley notes, “The reason I got into the marijuana industry’s, is because of my spiritual faith in Rastafari and the connection with the plant. I only see it fit to partake in this business because it is part of my life.”
Berner, a famed rapper and frequent collaborator with such artists as Snoop Dogg, Wiz Khalifa and B-Real says it’s a no-brainer for them to get involved in the business side “because a lot of them love cannabis.”
Jonathan Hay is a celebrity publicist and music producer who works with (or is friends with), uncountable pro-cannabis artists. He’s also the guy who got my strong-worded poem on cannabis legalization on a Billboard-topping album earlier this year.
He say, “Celebrities are getting more involved because they can actually publicly endorse it without as much resistance. The cannabis industry is booming right now so there are many opportunities for branding and product placement.”
Finally, UFC champ Frank Shamrock noted that celebrities like himself have a duty to educate the people on the benefits of cannabis and help them access the plant. “It’s a plant, and it’s medicine. Prohibition makes no sense.”
“In California celebrity-branded products are some of the top-selling and we feel like there is an opportunity to bring aboard passionate supporters of medical cannabis and create valuable brands and content to help educate the masses on the plant medicines.”Frank Shamrock concluded
Some celebs aren’t afraid to admit they got into the business for economic gain, at least at first.
Commenting on a recent partnership between himself and publicly-traded Invictus MD, KISS’ Gene Simmons said, “At the end of the day I came on [to Invictus] as a financial play. This is a remarkably expanding marketplace, which means people want it. The legislation is far, far behind because there’s not enough research.”
But Simmons has since come to see cannabis’s value beyond the bottom line. He added “now I’m really proud of being associated with something I discovered has great medical potential. I want lawmakers to really get educated on cannabis-related topics. I want them to get their information from people who don’t have a political agenda, like a six-year little girl with epilepsy being prescribed cannabis-based products, which seem to be (miraculously) either minimizing or completely curing various ailments.”
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