JUUL Labs, the e-cigarette company is facing lawsuits for its marketing to youths.
Juul has applied for a patent regarding a device, supposedly powered by artificial intelligence, that the corporate says might assist customers to stop nicotine by proscribing everyday consumption and steadily weaning them off the product.
According to The Logic, the e-cigarette firm utilized for the patent final summer season, and the applying was not too long ago made public.
The patent application describes a tool that might work “in communication” with a vaporizer (used to vape nicotine) and would alternate nicotine and an analogous, non-nicotine product, equivalent to citric acid, to steadily scale back the person”s nicotine consumption. In accordance with the applying, a “controller might apply machine studying to regulate the supply of nicotine and/or non-nicotine vaporizable materials” primarily based on the customers’ conduct (utilizing a “plurality of puffs”). That conduct “could also be realized by means of monitoring the vaporizer use and conduct of the person,” the applying states.
So by coaching your vaporizer to find out how typically and the way a lot you vape nicotine, Juul’s proposed system — which may very well be linked to a smartphone, in response to the patent utility — would decide how and when to substitute the non-nicotine product to taper you off the addictive chemical.
“Juul has been underneath criticism for the best way its advertising and marketing seems to focus on youngsters.”
That is a thought Juul has been floating for some time: James Monsees, Juul’s co-founder and chief product officer, told TechCrunch in 2018 that the corporate was planning a smartphone-connected system that might authenticate customers and assist them to stop in the event that they wished to. “There might be a machine studying algorithm that’s going to clean that out for you so that you just don’t even actually have to consider it you request it. However we make it as simple for you as potential,” Monsees mentioned on the time.
Whereas it might appear counterintuitive for an e-cigarette firm to assist customers to stop vaping nicotine, Juul has been underneath intense criticism for away its merchandise might have contributed to an increase in youth vaping. It’s additionally been the goal of quite a few investigations and authorized actions over its advertising and marketing and the corporate’s claims that its merchandise is designed partially to assist folks to stop smoking.
In November, New York introduced it was suing the corporate for misleading promotion. The lawsuit says the corporate downplayed well-being dangers and used misleading promoting that “considerably contributed to the general public well-being the disaster that has left youth in New York and throughout the nation hooked on its merchandise,” New York Legal professional Basic Letitia James mentioned on the time. North Carolina and California have also sued the corporate over its promoting practices, and the Federal Commerce Fee is investigating Juul over its use of influencers in an advertising and marketing pilot.
Earlier this 12 months, the Meals and Drug Administration (FDA) introduced it will order firms to drag flavored e-cigarette cartridges — primarily favored by youngsters— from the market.
Further about JUUL:
- Juul announces $7.5 million to research the impact of E-Cigs on teens
- JUUL Suspends Broadcast, Print and Digital Product Advertising in the US
- JUUL Replaces Its C.E.O. With a Top Official at Altria
- Altria Group Had Devalued Its Investment in the Vaping Company Juul Labs by $4.5 Billion