After a period of waiting, 2020 IECIE Post Show Report has finally been published. You may wonder what is the performance and achievements of IECIE in 2020?
Exhibition Scale: 60,000 square meters; 54,809 visitors in total; 93 countries and regions included; 2,536 brands.
Compared with the previous post exhibition reports in Shenzhen, a very important information disclosure has been added this year: the proportion of new and old visitors.
56% of the audience visited the IECIE e-cigarette Exhibition for the first time. It can be seen that the number of people entering the e-cigarette industry in 2019-2020 is very considerable.
The vistors categories are mainly the first five categories, and the proportion is almost the same compared with that in 2019. It can be seen that the professional degree of the visitors of IECIE e-cigarette exhibition is very high.
Compared with the data in 2019, the audience's expectation for pods system has decreased by nearly 10%, while the demand formod kits has increased by nearly 10%. It can be seen that although in the prevalence of pods system, more and more professional audience begin to look forward to the return of mods kit.
On the whole, the audiences' satisfaction with IECIE is about 85%, and they are very enthusiastic about publicizing and participating in IECIE e-cigarette exhibition again, the data of which is almost no difference from that in 2019.
It is also a key new data, and IECIE disclosed the proportion of new and old exhibitors for the first time.
IECIE is looking forward to reaching a stable long-term cooperation with the old exhibitors to support each other's growth; at the same time, more new exhibitors are expected to join in, so that the scale of e-cigarette industry will be even larger!
Compared with the audience's interests, it can be seen that the demand of pods system and HnB categories is very consistent. However, the market demand of mod kits is far higher than the proportion of actual exhibitors.
In order to set up a gold member alliance of IECIE physical stores, after vape map was launched for two months, a total of 421 Gold members have successfully settled in, and more than 570 physical stores have been settled.
Through the data analysis of vape map steam map, we can see the current situation of e-cigarette stores in China.
IECIE encourages e-cigarettes to return to the offline market, deeply explore the e-cigarette terminal market, and welcome the physical store owners of all provinces and cities to actively settle in and become a member of the golden member alliance.
In 2020, although the promotion of e-cigarette is limited, IECIE cooperates with major media and platforms to publish online advertising through mobile terminal PC terminal, including cooperation between domestic media and overseas media.
At the same time, IECIE is also constantly seeking new ways of offline cooperation, in-depth offline push work.
(All pictures below are originally published in https://www.iecie.com/column/106/)