Many people believe that the Chinese special market inspection in July 2020 is another "disaster" in the industry's cold winter. Still, the author believes that this is another step towards compliance with the Chinese e-cigarette industry. E-cigarette manufacturers participating in this industry have been working hard to fulfill their social responsibilities and made efforts to prevent minors from smoking. On July 21, Shenzhen released the industry's first offline e-cigarette store ticket, announcing that it has officially entered the era of strict supervision.
Sales training in offline stores and supply security management for distributors has been standardized. Nowadays, when the supervision of e-cigarettes is not perfect, manufacturers and store owners still need to stick to their moral bottom line. Some manufacturers have added child locks, inhalation warnings, adult user authentication, and other functions to their products to help consumers and companies more effectively prevent minors from selling electronic cigarettes to minors to prevent minors people are troubled by electronic cigarettes or tobacco. Certain brands/merchants who violate regulations cannot eliminate the efforts of people responsible for society in the industry.
In the context of formalization, this industry still has unlimited potential. Smoore International, an e-cigarette manufacturer, was listed on the Hong Kong Stock Exchange on July 10 with an issue price of HK $ 12.4 billion and raised HK $ 6.86 billion. It also officially became China's first listed e-cigarette company. Take the RELX brand as an example. In 2019, it opened more than 3,000 franchise stores nationwide. Through joint investigation and supervision with market departments, we strictly abide by relevant laws and regulations.
Electronic cigarettes have been regarded as one of the most promising emerging industries in the field of venture capital in recent years. More and more smokers have begun to use new electronic cigarettes to replace traditional paper cigarettes, which has also enabled some new brands to develop rapidly in the market in only two or three years. How to supervise electronic cigarettes scientifically and reasonably is a problem that the industry and regulatory agencies are eager to solve rather than eliminate.
Innovation and development of the industry continue. Observation of the current market and policy progress shows that the e-cigarette industry will continue to develop in the direction of formalization in the next six months, and this industry still has opportunities in China.
This article is issued by Vape.HK.