It's a delicacy that everyone favours. From this week on, Mellow Ice Cream, a Los Angeles based ice cream with THC and CBD, has made its debut. Founders Jesse Brad and Enrique Gonzalez said that although this edible marijuana dessert is not rare because it has been used in the past, it is the first dessert in California's competitive recreational market to fully comply with state laws. As both companies are about to achieve coveted success, neither wants to undermine their goals by bureaucratic carelessness.
“To get around the red tape, a lot of people operate in the semi-legal zone,” said Gonzalez, in a news announcement announcing Mellow’s launch. “We intend to become a household brand, and we have no intention of shooting ourselves in the foot by breaking some law because we were ignorant of it.”
In addition to chemists, food scientists and chefs, Brad and Gonzalez also work with legal professionals to ensure that everything is aboveboard. The result—Mellow is launching with three distinct flavors: mint chocolate chip, himalayan sea salt and caramel, and Tahitian vanilla peanut butter cup.
Bride and Gonzalez, who are both long-term friends as well as serial entrepreneurs, first conceived the idea of Mellow after witnessing firsthand the effects of painful cancer treatments in their immediate families. Also, they had long been interested in the cannabis industry. Mellow fulfilled their desire of creating a delicious edible offering that would be both a safe and enjoyable method of ingesting cannabis.
Right now, Mellow can be ordered online and will be available for purchase in dispensaries in early 2021. Home delivery is also available in the Los Angeles area. For Bride and Gonzalez, the goal is quick expansion to the rest of California.
Mellow's THC ice cream retails at $27.95 a pint while its CBD counterpart is priced at $22.95 per pint.