A survey released by Glass House Group last week found that 64.2% of respondents planned to replace alcohol consumption with cannabis this holiday season, while 19.3% were "uncertain". A small number of respondents (16.5%) said they would not replace alcohol with cannabis during the holiday.
Kyle Kazan, Glass House co-founder, chairman and CEO, said the poll results represent a “paradigm shift … that cannabis is becoming a mainstream choice for consumers.”
“With health and wellness top of mind during the ongoing pandemic, it’s also not shocking that more consumers plan to replace alcohol consumption with cannabis this year.” – Kazan in a press release
The majority of respondents (52.6%) indicated they planned on giving cannabis or cannabis-related products as gifts this holiday season, with flower as the most popular planned cannabis gift (65.8%), followed by edibles (61.3%), pre-rolls (54.7%), CBD products (32.4%), concentrates (20.1%), and tinctures (15%). Respondents said flower was also the top choice for the gift they would like to receive this year (69.3%), followed by edibles (56.4%), pre-rolls (51.3%), vapes (33.2%), and CBD products (25.4%).
The majority of respondents (71.2%) said they planned to send cannabis-related gifts to friends, with 65.2% planning to gift cannabis to family, and 40.8% said they would gift cannabis to a significant other.
Most cannabis consumers polled said they would use cannabis during the holiday season to manage stress (53.4%), with 45.6% saying they would use cannabis to celebrate the season. Another 50.3% said they would use cannabis to relieve pain, and 43.3% for enhancing creativity.
64% of respondents said they would use cannabis during the holidays to get better night's sleep, while 63.7% for general health and 57.2% for recreation.
Of the 637 respondents, 95.1% said they regularly used marijuana, and 96.7% said they planned to use cannabis or cannabis derivatives during the festival.