To reduce the number of teenagers who smoke, all vaping products sold in the U.S. city of Boulder, Colorado, will be required for an additional city sales and use tax of 40%.
Additional tax for vapor is approved by nearly 80% of voters last year. According to a report by CBS4 in Denver, this extra tax applies to any refill, cartridge, and electronic smoking device component.
In 2019, the City Council passed the additional measures to curb youth tobacco use, which includes:
- Raising the age to purchase to 21 for vaping and tobacco products
- Limiting any one retailer from selling more than two electronic cigarettes or four associated products including refills to any one person in any 24-hour period
- Banning the sale of flavored vaping products (with a temporary exception for menthol-flavored products)
- Restricting the ability to sell menthol-flavored vaping products only to businesses that have 21 and over age restrictions for entry until Dec. 31, 2019. After Jan. 1, 2020, the sale of menthol flavored electronic cigarettes in the city of Boulder is completely prohibited.
Hawaii Sues Juul For Misleading Marketing
The sale and use of vapor are strengthened in the states, not only the additional tax for vapor but also the restriction or ban of flavor e-cigarette. Recently, Clare E. Connors, Hawaii Attorney General, has filed a lawsuit against Juul Labs. He claimed that Juul Labs violated the state's Unfair and Deceptive Acts and Practices Law and should be penalized by the court.
The complaint alleges that the defendants delivered a misleading market strategy for Juul e-cigarettes sales, which intend to attract customers by using similar market strategies of tobacco and cigarette sales for more than five years.
Also, Connors argued that the defendants' marketing strategies are targeted teenagers, making desirable Juul products via ads, but ignored the health risk and addictiveness brought by-products with the nicotine content.
"In marketing their e-cigarettes to Hawaii's children, these companies ripped pages directly out of the tobacco company playbook and resurrected Joe Camel for a 21st Century audience... By misrepresenting nicotine content and presenting their products as healthy alternatives to cigarettes, they deceived the public and created a new generation of nicotine addicts."
The state asks for civil penalties of up to $10,000 per violation and damages. Moreover, the Juul Labs need to halt deceptive ads of their products and fund mitigation programs, including vaping-cessation programs.
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