Recently, 25 school districts in California have filed a lawsuit against JUUL for interference in public education. There are a total of 1.134 million students in these school districts.
The well-known American law firms Baron & Budd and Panish Shea & Boyle LLP filed a lawsuit against JUUL Labs Inc. for the proliferation of e-cigarettes in the California school district and the nicotine addiction of young people. These problems have seriously damaged the learning environment of schools across California. So far, 25 school districts have filed lawsuits against JUUL.
These districts join 23 other school districts that have also filed to take a stand against JUUL’s promotion of dangerous and addictive products, including
Los Angeles Unified School District (second largest school district in the nation)
San Diego Unified School District (second largest district in California)
Glendale Unified School District
Compton Unified School District
Anaheim Elementary School District
King City Union School District
Ceres Unified School District
Chico Unified School District
Davis Joint Unified School District
Poway Unified School District
Rocklin Unified School District
Acalanes Union High School District
Monterey Peninsula Unified School District
Anaheim Union High School District
Castro Valley Unified School District
Campbell Union High School District
Cajon Valley Union School District
North Monterey County Unified School District
Pacific Grove Unified School District
Fairfield-Suisun Unified School District
El Dorado Union High School District
Downey Unified School District
Santa Cruz City Schools
“School districts of all sizes are standing up for their student communities. These 25 school districts, which serve over 1.134 million students across California, are part of a statewide movement to hold JUUL accountable for the expenditure of public and taxpayer resources required to respond to the vaping crisis,” said Baron & Budd Shareholder, John Fiske. “This epidemic is causing major health issues for juveniles and enormous financial strain for school districts. JUUL must step up and take ownership for their role in this crisis.”
“We’ve spent our careers standing up against companies like JUUL that think they can take advantage of the most vulnerable in our society without consequence,” said Panish Shea & Boyle LLP Partner Rahul Ravipudi. “Advocating for the safety and wellness of our children is priority number one and we’re proud to stand beside these Districts in championing that mission. We’re ready to see this fight through until justice is served.”
In response to the prevalence of e-cigarettes and the disruption of the normal operation of schools, these lawsuits sought e-cigarette bans and economic remedies, as well as the promotion of universal e-cigarette hazard education programs.
The development of JUUL in recent years:
Since entering the market in 2015, JUUL has dominated the e-cigarette industry and has controlled over 70% of the market. Over a million JUUL e-cigarettes were sold between 2015 and 2017. In fact, the e-cigarette category grew 97 percent to $1.96 billion between June 2017 and June 2018 alone.
According to the National Institute on Drug Abuse, the content of e-cigarettes in e-cigarettes reached the highest level of all records in 44 years in 2018. From 2017 to 2018, the number of youth e-cigarette users increased by 1.5 million. JUUL’s marketing strategy not only caused more and more addicted young consumers but also led to the increasingly prominent health problems of a wide range of users.
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